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"Commercial Dynamics between Fast-Moving Consumer Goods Companies and ..."

Ana Paula Alegria, Stefano Bragagnini, Marcos Fernando Ruiz-Ruiz (2023)

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DOI: 10.1145/3629378.3629413

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-31

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  - conf/icibe/AlegriaBR23
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Ana Paula Alegria, Stefano Bragagnini, Marcos Fernando Ruiz-Ruiz:
Commercial Dynamics between Fast-Moving Consumer Goods Companies and Traditional Channel's Customers. A Post-Pandemic Diagnosis in Peru. ICIBE 2023: 282-290

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