"Scrutinizing Effect of Youtube Video Advertising to Increasing Advertising ..."

Dwiki Adisaputra Koerniawan, Andreas Raharto Condrobimo, Hendry Hartono (2023)

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DOI: 10.1109/ICIMTECH59029.2023.10278029

access: closed

type: Conference or Workshop Paper

metadata version: 2025-10-14

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Dwiki Adisaputra Koerniawan, Andreas Raharto Condrobimo, Hendry Hartono:
Scrutinizing Effect of Youtube Video Advertising to Increasing Advertising Value, Flow Experience, Brand Awareness, and Purchase Intention. ICIMTech 2023: 131-136

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