"Customer Engagement in an Online Social Platform: A Conceptual Model and ..."

Christy M. K. Cheung, Matthew K. O. Lee, Xiaoling Jin (2011)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-01-16

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Christy M. K. Cheung, Matthew K. O. Lee, Xiaoling Jin:
Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development. ICIS 2011

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