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"Reading Minds from Reading Patterns: A Field Experiment on the ..."
Angela Aerry Choi, Wonseok Oh, Jae Yun Moon (2017)
- Angela Aerry Choi, Wonseok Oh, Jae Yun Moon:
Reading Minds from Reading Patterns: A Field Experiment on the Effectiveness of Consumption-based Targeting in E-Book Markets. ICIS 2017
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