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"PIN IT TO WIN IT: A Study of Marketing Success in "Curation-Based" Online ..."
E. Mitchell Church, Xia Zhao, Lakshmi S. Iyer (2013)
- E. Mitchell Church, Xia Zhao, Lakshmi S. Iyer:
PIN IT TO WIN IT: A Study of Marketing Success in "Curation-Based" Online Social Networks. ICIS 2013
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