"What Triggers Impulse Purchase Behavior: The Moderating Effects of User ..."

Michelle Y. T. Gwee, Klarissa Chang (2014)

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type: Conference or Workshop Paper

metadata version: 2015-03-24

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Michelle Y. T. Gwee, Klarissa Chang:
What Triggers Impulse Purchase Behavior: The Moderating Effects of User Expertise and Product Type. ICIS 2014

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