"Digital Strategy as a Key Mediator of New Product Development Managers' ..."

Ireen Kulish, Andrea Greven, Malte Brettel (2021)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2022-07-22

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Ireen Kulish, Andrea Greven, Malte Brettel:
Digital Strategy as a Key Mediator of New Product Development Managers' Decision-making Behavior and Innovative Capabilities: an Empirical Analysis. ICIS 2021

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