"Economics of Advertising Misattribution on E-commerce Platforms."

Zizheng Liu, Subodha Kumar, Dengpan Liu (2021)

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type: Conference or Workshop Paper

metadata version: 2022-07-22

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Zizheng Liu, Subodha Kumar, Dengpan Liu:
Economics of Advertising Misattribution on E-commerce Platforms. ICIS 2021

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