"The Medium Matters: Effects on What Consumers Talk about Regarding Movie ..."

Yi Shen, Hock Chuan Chan, Cheng Suang Heng (2016)

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type: Conference or Workshop Paper

metadata version: 2017-11-10

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Yi Shen, Hock Chuan Chan, Cheng Suang Heng:
The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers. ICIS 2016

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