"Drivers of App Installation Likelihood - A Conjoint Analysis of Quality ..."

Nils Siegfried, Oliver Francis Koch, Alexander Benlian (2015)

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type: Conference or Workshop Paper

metadata version: 2020-09-29

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Nils Siegfried, Oliver Francis Koch, Alexander Benlian:
Drivers of App Installation Likelihood - A Conjoint Analysis of Quality Signals in Mobile Ecosystems. ICIS 2015

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