"Ad Quantity Customization and Its Effects on User Engagement - A ..."

Dominick Werner et al. (2021)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2022-07-22

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  - conf/icis/WernerCRMAB21
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  - https://dblp.org/rec/conf/icis/WernerCRMAB21
Dominick Werner, Evgheni Croitor, Konstantin Roethke, Vadim Manakov, Martin Adam, Alexander Benlian:
Ad Quantity Customization and Its Effects on User Engagement - A Randomized Field Experiment. ICIS 2021

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