"When Does Brand Bidding Pay Off (Even) If Website Competition is Low?"

Patrick Winter, Paul Alpar, Christian Geißler (2014)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2015-03-24

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Patrick Winter, Paul Alpar, Christian Geißler:
When Does Brand Bidding Pay Off (Even) If Website Competition is Low? ICIS 2014

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