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"Estimating the Performance Indicators of Promotion Efficiency in FMCG Retail."

Marcin Blachnik, Joanna Henzel (2020)

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DOI: 10.1007/978-3-030-63833-7_27

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-01

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  dblp key:
  - conf/iconip/BlachnikH20
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  - https://dblp.org/rec/conf/iconip/BlachnikH20
Marcin Blachnik, Joanna Henzel:
Estimating the Performance Indicators of Promotion Efficiency in FMCG Retail. ICONIP (2) 2020: 320-332

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