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"Media Mix Optimization - Applying a Quadratic Knapsack Model."

Ulrich Pferschy, Joachim Schauer, Gerhild Maier (2014)

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DOI: 10.5220/0004825803630370

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-29

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  dblp key:
  - conf/icores/PferschySM14
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Ulrich Pferschy, Joachim Schauer, Gerhild Maier:
Media Mix Optimization - Applying a Quadratic Knapsack Model. ICORES 2014: 363-370

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