Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"The Effect of Online Sales Promotion Strategies on Consumers' Perceived ..."

Yi-Ting Huang, Fei-Fei Cheng (2013)

> Home

Details and statistics

DOI: 10.1109/ICSSI.2013.27

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

- view
  authority control:
- export record
  dblp key:
  - conf/icssi/HuangC13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/icssi/HuangC13
Yi-Ting Huang, Fei-Fei Cheng:
The Effect of Online Sales Promotion Strategies on Consumers' Perceived Quality and Purchase Intention: A Moderating Effect of Brand Awareness. ICSSI 2013: 91-95

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.