"Association rules application to identify customer purchase intention in a ..."

Jong Woo Kim, Song-Yi Han, Dong Sung Kim (2012)

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DOI: 10.1109/ICUFN.2012.6261670

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-04

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Jong Woo Kim, Song-Yi Han, Dong Sung Kim:
Association rules application to identify customer purchase intention in a real-time marketing communication tool. ICUFN 2012: 88-90

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