"The connection between customer value creation and innovation strategy: A ..."

D. Chien-Liang Kuo, Chien Chiang Lin, Yen-Kwan Wu (2011)

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DOI: 10.1109/IEEM.2011.6118100

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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D. Chien-Liang Kuo, Chien Chiang Lin, Yen-Kwan Wu:
The connection between customer value creation and innovation strategy: A proposed framework and its implication in fashion products. IEEM 2011: 1175-1179

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