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"Breaking Transactional Sales: Towards an Acquisition Cycle in Subscription ..."
Calvin Rix et al. (2022)
- Calvin Rix, Günther Schuh, Volker Stich, Lennard Holst:
Breaking Transactional Sales: Towards an Acquisition Cycle in Subscription Business of Manufacturing Companies. APMS (2) 2022: 283-293
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