"Marketing 4.0: A New Value Added to the Marketing through the Internet of ..."

Antonio J. Jara, María Concepción Parra, Antonio Fernandez Gómez-Skarmeta (2012)

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DOI: 10.1109/IMIS.2012.203

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Antonio J. Jara, María Concepción Parra, Antonio Fernandez Gómez-Skarmeta:
Marketing 4.0: A New Value Added to the Marketing through the Internet of Things. IMIS 2012: 852-857

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