"The Effect of Different Internet Slang Styles on Brand Personality and Ad ..."

Shixiong Liu, Yao Wang, Shubin Yu (2017)

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DOI: 10.3233/978-1-61499-779-5-197

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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  - conf/ispe/LiuWY17
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Shixiong Liu, Yao Wang, Shubin Yu:
The Effect of Different Internet Slang Styles on Brand Personality and Ad Persuasion. TE 2017: 197-204

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