"Consumer's Perspective and Retailer's Consideration Towards Purchase of ..."

Debdeep De, Ajay Singh (2017)

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DOI: 10.1016/J.PROCS.2017.11.410

access: open

type: Conference or Workshop Paper

metadata version: 2021-02-10

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  - conf/itqm/DeS17
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Debdeep De, Ajay Singh:
Consumer's Perspective and Retailer's Consideration Towards Purchase of Private Label Brands. ITQM 2017: 587-594

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