"Difference in Differences in Marketing Performance Measurement."

Wei Deng et al. (2019)

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DOI: 10.1016/J.PROCS.2019.11.285

access: open

type: Conference or Workshop Paper

metadata version: 2025-05-01

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  dblp key:
  - conf/itqm/DengXLLS19
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  - https://dblp.org/rec/conf/itqm/DengXLLS19
Wei Deng, Nan Xu, Haotian Li, Fangyao Liu, Yong Shi:
Difference in Differences in Marketing Performance Measurement. ITQM 2019: 275-280

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