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"Ranking and Calibrating Click-Attributed Purchases in Performance Display ..."

Sougata Chaudhuri, Abraham Bagherjeiran, James Liu (2017)

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DOI: 10.1145/3124749.3124755

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/kdd/ChaudhuriBL17
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Sougata Chaudhuri, Abraham Bagherjeiran, James Liu:
Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising. ADKDD@KDD 2017: 7:1-7:6

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