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"The Role of Knowledge in the Value Creation Process and Its Impact on ..."

Anna Závodská, Veronika Sramová, Anne-Maria Aho (2012)

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DOI: 10.1007/978-3-642-30867-3_53

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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  dblp key:
  - conf/kmo/ZavodskaSA12
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Anna Závodská, Veronika Sramová, Anne-Maria Aho:
The Role of Knowledge in the Value Creation Process and Its Impact on Marketing Strategy. KMO 2012: 589-600

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