"Exploring the Influencing Factors of Live-Streaming Viewers' Participation ..."

Shu-Chen Yang, Tzu-Ting Feng, Yu-Hui Wang (2019)

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DOI: 10.1007/978-981-15-1758-7_7

access: closed

type: Conference or Workshop Paper

metadata version: 2022-03-21

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Shu-Chen Yang, Tzu-Ting Feng, Yu-Hui Wang:
Exploring the Influencing Factors of Live-Streaming Viewers' Participation Intention from the Perspective of Source Credibility Model and Cognitive Load - An Example of Mobile Device Users. MISNC 2019: 79-92

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