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"The Impact of Mobile Advertising Content and Advertising Value on User ..."

Shu-Cheng Yang, Chia-Jung Hsu, Yu-Wei Wu (2020)

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DOI: 10.1145/3429395.3429407

access: closed

type: Conference or Workshop Paper

metadata version: 2022-03-21

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Shu-Cheng Yang, Chia-Jung Hsu, Yu-Wei Wu:
The Impact of Mobile Advertising Content and Advertising Value on User Loyalty: Taking LINE Official Account as an Example. MISNC/IEMT 2020: 12:1-12:9

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