"Product Updates: Attracting New Consumers Versus Alienating Existing Ones."

Jens Förderer, Armin Heinzl (2018)

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type: Conference or Workshop Paper

metadata version: 2024-05-29

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Jens Förderer, Armin Heinzl:
Product Updates: Attracting New Consumers Versus Alienating Existing Ones. MKWI 2018: 423-434

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