"Towards a taxonomy of algorithmic attribution models - Which is the right ..."

Marcus Hülsdau, Frank Teuteberg (2018)

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type: Conference or Workshop Paper

metadata version: 2024-05-29

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Marcus Hülsdau, Frank Teuteberg:
Towards a taxonomy of algorithmic attribution models - Which is the right model to measure, manage and optimize multiple campaigns? MKWI 2018: 588-594

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