"Exploring mobile ad formats to increase brand recollection and enhance ..."

Aku Visuri, Simo Hosio, Denzil Ferreira (2017)

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DOI: 10.1145/3152832.3152834

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Aku Visuri, Simo Hosio, Denzil Ferreira:
Exploring mobile ad formats to increase brand recollection and enhance user experience. MUM 2017: 311-319

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