"Understanding Why Customers Engage in Co-creation Behaviors- a ..."

Jen-Ruei Fu, Chiung-Wen Hsu, I-Wei Lu (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-11-07

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Jen-Ruei Fu, Chiung-Wen Hsu, I-Wei Lu:
Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective. PACIS 2018: 257

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