"A Behavioral Economics Approach to Customer Relationship Management."

Ming-Hui Huang et al. (2005)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-07-04

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  dblp key:
  - conf/pacis/HuangPWC05
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Ming-Hui Huang, Tsai Pei-Hsiang, Jack Wang, Liao Chun-Shun:
A Behavioral Economics Approach to Customer Relationship Management. PACIS 2005: 58

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