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"What is IT in a Name? An Empirical Examination of Brand Imitation in ..."
Mei Li, Khim Yong Goh, Huseyin Cavusoglu (2014)
- Mei Li, Khim Yong Goh, Huseyin Cavusoglu:
What is IT in a Name? An Empirical Examination of Brand Imitation in Mobile App Market. PACIS 2014: 143
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