"Can Time Pressure and Discount Strategy of Mobile Coupons Affect ..."

Yu-Fan Lin et al. (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2015-12-12

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Yu-Fan Lin, Ting-Peng Liang, Pei-Lee Teh, Chia-Yin Lai:
Can Time Pressure and Discount Strategy of Mobile Coupons Affect Consumers' Purchase Intention. PACIS 2015: 62

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