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"Shopper Types and The Influence of Persuasive Strategies in E-Commerce."
Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva (2018)
- Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva:
Shopper Types and The Influence of Persuasive Strategies in E-Commerce. PPT@PERSUASIVE 2018: 58-67
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