"An Analytical Investigation into the Impact of Product Color on the Price ..."

Zaid M. Altukhi, Nasser F. Aljohani (2024)

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DOI: 10.1007/978-3-031-62277-9_11

access: closed

type: Conference or Workshop Paper

metadata version: 2025-03-03

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Zaid M. Altukhi, Nasser F. Aljohani:
An Analytical Investigation into the Impact of Product Color on the Price of Retail Products and Purchasing Decisions of Consumers. SAI (2) 2024: 169-186

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