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"Data-driven marketing: how machine learning will improve decision-making ..."
Redouan Abakouy et al. (2019)
- Redouan Abakouy, El Mokhtar En-Naimi
, Anass El Haddadi
, Lotfi Elaachak
:
Data-driven marketing: how machine learning will improve decision-making for marketers. SCA 2019: 46:1-46:5
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