"Data-driven marketing: how machine learning will improve decision-making ..."

Redouan Abakouy et al. (2019)

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DOI: 10.1145/3368756.3369024

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Redouan Abakouy, El Mokhtar En-Naimi, Anass El Haddadi, Lotfi Elaachak:
Data-driven marketing: how machine learning will improve decision-making for marketers. SCA 2019: 46:1-46:5

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