"Marketing improvement in a Chilean Retail Company using Uplift Modeling ..."

Miguel López et al. (2021)

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DOI: 10.1109/SCCC54552.2021.9650428

access: closed

type: Conference or Workshop Paper

metadata version: 2022-01-06

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Miguel López, Josué Ruiz, Luis Alberto Caro, Orietta Nicolis, Billy Peralta:
Marketing improvement in a Chilean Retail Company using Uplift Modeling with neural networks. SCCC 2021: 1-8

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