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"A Mixed Approach towards Formulating Global Marketing Strategies and ..."

Shuliang Li, Gill Sugden (2003)

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DOI: 10.1007/978-1-4471-0643-2_7

access: closed

type: Conference or Workshop Paper

metadata version: 2019-03-14

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Shuliang Li, Gill Sugden:
A Mixed Approach towards Formulating Global Marketing Strategies and Related E-Commerce Strategies: Group Judgment + a Fuzzy Expert System. SGAI Conf. (Applications) 2003: 93-107

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