"Optimizing the segmentation granularity for RTB advertising markets with a ..."

Rui Qin et al. (2016)

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DOI: 10.1109/SMC.2016.7844403

access: closed

type: Conference or Workshop Paper

metadata version: 2022-02-14

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Rui Qin, Yong Yuan, Juanjuan Li, Fei-Yue Wang:
Optimizing the segmentation granularity for RTB advertising markets with a two-stage resale model. SMC 2016: 1191-1196

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