"Navigating the Stream: Unveiling the Factors Shaping Consumer Purchase ..."

Prianka Sarker, Yogesh K. Dwivedi (2022)

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DOI: 10.1007/978-3-031-50204-0_34

access: closed

type: Conference or Workshop Paper

metadata version: 2024-01-30

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Prianka Sarker, Yogesh K. Dwivedi:
Navigating the Stream: Unveiling the Factors Shaping Consumer Purchase Intention in Live Streaming Shopping on Social Media Platforms. TDIT (3) 2022: 410-421

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