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"Why do Consumers Believe in Brand-related Fake News? Insights from a ..."
Pramukh Nanjundaswamy Vasist, Satish Krishnan (2022)
- Pramukh Nanjundaswamy Vasist, Satish Krishnan:
Why do Consumers Believe in Brand-related Fake News? Insights from a Methodological Juxtaposition of QCA and Meta-Synthesis. TDIT (3) 2022: 251-258
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