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"Predicting Advertising Appeal from Receiver's Psychological Traits and Ad ..."

Yuichi Ishikawa, Akihiro Kobayashi, Atsunori Minamikawa (2019)

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DOI: 10.1145/3314183.3324979

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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  dblp key:
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Yuichi Ishikawa, Akihiro Kobayashi, Atsunori Minamikawa:
Predicting Advertising Appeal from Receiver's Psychological Traits and Ad Design Features. UMAP (Adjunct Publication) 2019: 45-49

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