"Brand User Attention Model Based on Online Text Reviews: An Empirical ..."

Minjuan Chai, Jianhong Luo, Jiachen Lan (2020)

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Minjuan Chai, Jianhong Luo, Jiachen Lan:
Brand User Attention Model Based on Online Text Reviews: An Empirical Study of New Energy Automobile Brands. WHICEB 2020: 37

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