"The Win-win Mechanism of Loyalty Programs Partnerships: Considering the ..."

Chunqing Li, Junping Ma, Yi Fan (2013)

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type: Conference or Workshop Paper

metadata version: 2014-07-04

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Chunqing Li, Junping Ma, Yi Fan:
The Win-win Mechanism of Loyalty Programs Partnerships: Considering the Customer Heterogeneity. WHICEB 2013: 43

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