"The Influence of E-commerce Live Broadcasting on Consumers' Purchase ..."

Xianfeng Meng, Yunxia Zhao (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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  dblp key:
  - conf/whiceb/MengZ22
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Xianfeng Meng, Yunxia Zhao:
The Influence of E-commerce Live Broadcasting on Consumers' Purchase Intention in Online Celebrity Economy. WHICEB 2022: 35

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