"Systemunterstützt individualisierte Kundenansprache in der ..."

Hans Ulrich Buhl, Michael Fridgen, Stefan Volkert (2003)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-02-27

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Hans Ulrich Buhl, Michael Fridgen, Stefan Volkert:
Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche - Repräsentation der Einstellungen von Kunden in einem Kundenmodell. Wirtschaftsinformatik (2) 2003: 201-230

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