"Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews ..."

Olga Ivanova, Michael Scholz, Verena Dorner (2013)

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type: Conference or Workshop Paper

metadata version: 2013-05-10

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Olga Ivanova, Michael Scholz, Verena Dorner:
Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention. Wirtschaftsinformatik 2013: 2

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