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"Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study."

José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida (2022)

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DOI: 10.1007/978-3-031-04829-6_45

access: closed

type: Conference or Workshop Paper

metadata version: 2022-06-02

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  dblp key:
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José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida:
Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study. WorldCIST (3) 2022: 505-512

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