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"Factors Increasing Consumer Engagement of Branded Content in Instagram."

Elena Cuevas-Molano, Luis Matosas-López, César Bernal-Bravo (2021)

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DOI: 10.1109/ACCESS.2021.3121186

access: open

type: Journal Article

metadata version: 2021-12-15

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  - journals/access/Cuevas-MolanoMB21
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  - https://dblp.org/rec/journals/access/Cuevas-MolanoMB21
Elena Cuevas-Molano, Luis Matosas-López, César Bernal-Bravo:
Factors Increasing Consumer Engagement of Branded Content in Instagram. IEEE Access 9: 143531-143548 (2021)

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